The true value of AI lies not in the technology itself, but in the organization's ability to integrate it strategically, govern it responsibly, and turn it into a sustainable competitive advantage.
WHO WE ARE
AUGMENTU.AI was founded by a group of entrepreneurs with multidisciplinary experience and proven expertise in successfully implementing high-performance AI Gen programs in companies seeking to integrate this technology into their operations.
Our management team comprises key leaders with extensive and in-depth practical experience in AI technology development and in the development and management of companies. Among other capabilities, they possess the following:
1. Knowledge:
Relevant prior experience in Artificial Intelligence and related technologies
International and local experience in Artificial Intelligence projects
Successful development and implementation of large-scale AI projects at some of the world's largest companies
Business administration experience in management, consulting, and problem-solving
2. Specialization:
Top-level professional qualifications in AI Gen
Participation in the technology community
Related certifications, recognitions, and awards
Professional degrees in administration and general management from the country's top schools
3. Diversity of Abilities and Experience:
Multidisciplinary profile that allows for understanding the challenges and needs of each company.
Background in various industries, including beverages, pharmaceuticals, construction and real estate, textiles and apparel, and food.
4. Abilities in Communications and Management:
Ability to identify problems and generate viable solutions
Experience managing large teams of staff from diverse educational backgrounds and negotiating with personnel across a wide range of hierarchical levels
5. Ethics and Responsibility:
Knowledge and implementation of ethical commitments in AI.
Long-term vision and social impact.
6. Capacity for Collaboration and Adaptation:
Collaborative work culture
Adaptability and customized solutions
Lic. Jaime Yedid
Bachelor of Business Administration, ITAM.
Diploma in Senior Management, IPADE.
Diploma in Public-Private Partnerships, Anáhuac University.
Professor at ITAM.
President of the ITAM Business Association. A businessman with over 35 years of multi-sector experience, specializing in administration, finance, operations, and business development. Actively involved in the textile, pharmaceutical, infrastructure, real estate, and e-commerce industries. His career combines strategic leadership, financial analysis, project management, and new business development. Founder and director of successful companies in various sectors. He has spearheaded significant infrastructure development projects in Mexico.
Dr. Nathan Nifco
- Ph.D., Fielding Graduate University (Santa Barbara, CA, US) - M.A., Fielding Graduate University (Santa Barbara, CA, US) - Master in Knowledge Management, Royal Roads University (Honors, Victoria, BC, Canada)
- M.Sc., Roesenblueth Foundation (Mexico City)
- B.Sc., I.T.E.S.M. (Mexico City) Founder AugmentU.Ai
Principal Gen AI Lead at AB-In Bev, Sao Paulo Brazil CTO, Crystal InQuest BC, Canada
Senior Consultant & Advisor, Royal College of Surgeons and Physicians of Canada, Ottawa, Ont. Canada
Founder & CEO, Infertek (NASDAQ listed), Vancouver, BC. Canada
Author of the Enterprise Generative AI adoption and maturity framework.
Author of A 4H Benchmark Framework, A systematic method to increase response quality while reducing hallucinations from Gen AI RAG based systems.
Author of the kServer® enterprise content management software system for NASDAQ listed Infertek Inc.
Author of the ORIGIN® expert system software interpreting Chapter 3 and 4 of the NAFTA rules of origin.
40 under 40 award winner.
Consultant and technical advisor to the Ministry of Commerce of Mexico (SECOFI) during the NAFTA negotiations. Author of over 10 Publications on Artificial Intelligence.
Published books:
We developed a Gen AI Adoption and Maturity Framework to facilitate Enterprise adoption to unlock an organization’s full potential, transforming how business operate, compete, and grow sustainably and responsibly.
Our artificial intelligence solutions help companies gain a sustainable competitive advantage in today's market by optimizing processes and fostering collaboration between humans and machines.
We foster an environment where human and artificial intelligence coexist, improving productivity and creating a path to prosperity for organizations that implement our solutions.
METHODOLOGY
© 2025 All rights reserved AugmentU.AI
email: info@augmentu.ai
PRIVACY NOTICE
ETHICS CODE
Av. Paseo de las Palmas 735-1402. Lomas de Chapultepec, CDMX Tel:+52 55-1078-6631
Av. Mirador del Lago 53. El Mirador, Querétaro, Qro. Tel: +52 442-284-1033